Heavy equipment · B2B

Diesel Guarantee

A detailed paid-search structure separated geography, repair needs and parts demand for an official John Deere service dealer.

01Campaign ran 16 March–6 July 2023
02Average tracked action cost ₽1,680
03Average lead cost approximately ₽2,500
What changed

A detailed paid-search structure separated geography, repair needs and parts demand for an official John Deere service dealer.

  • Average order value above ₽50,000
  • Moscow region separated from the rest of Russia
My work

B2B demand architecture, regional campaign segmentation, search ads and optimisation.

The source report also records the limits: no call tracking, no CRM and an ageing website without product cards. Figures are presented with that context.

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