Diagnose demand and unit economics
Evidence and next actions are documented before the following stage expands.
google ads management for service businesses
Google Ads management
Search campaigns built around qualified enquiries, conversion economics and clear separation of fees from media spend.
Who it is for
Service businesses entering or expanding in US and UK search markets.
The work combines strategy, tracking, landing-page alignment and recurring judgement. Media spend is paid directly to Google and is never hidden inside the management fee.
What is included
- Account and conversion audit
- Search-intent and competitor mapping
- Campaign and ad-group architecture
- Ad copy, extensions and negative-keyword system
- Conversion tracking and lead-quality review
- Optimisation and decision-ready reporting
Working method01 02 03 04
Four stages, each with a decision.
Build tracking before increasing spend
Evidence and next actions are documented before the following stage expands.
Launch controlled tests by intent
Evidence and next actions are documented before the following stage expands.
Optimise against qualified outcomes, not clicks
Evidence and next actions are documented before the following stage expands.
Included in the professional fee
Strategy, implementation and review items listed above, within the agreed scope and revision limit.
Usually separate
Advertising media, third-party software, paid data, legal review, translation beyond English and unlisted production.
No performance guarantee
Search platforms, buyers and markets are outside any consultant’s control. Forecasts guide decisions; they do not promise revenue.
Straight answers
Questions people ask before starting
Clear scope, realistic expectations and no hidden costs.
Who is Google Ads management for?
Service businesses entering or expanding in US and UK search markets.
What is included in Google Ads management?
The scope includes Account and conversion audit, Search-intent and competitor mapping, Campaign and ad-group architecture, Ad copy, extensions and negative-keyword system. The final plan is confirmed after a diagnostic review.
How does the work begin?
The first stage is: Diagnose demand and unit economics. Each later stage expands only after the evidence and next decision are clear.
What is the typical starting price?
The US starting guide is $1,200 setup + $1,400/mo; the UK guide is £950 setup + £1,100/mo. Media, software and work outside the agreed scope are stated separately.
One short project brief
Is this the right next move for your business?
Share your website, target market and goal. I will reply with the clearest next step.